Ala Muhtaseb - Solutions Architect & Cloud Computing Specialist

Ala Muhtaseb

Solutions Architect | Cloud Computing Specialist | Technology Evangelist | Innovation Leader

Technical advisor, professional leader, and solutions innovator with 20+ years of experience driving cloud transformation, AI/ML innovation, and digital excellence across Media & Entertainment, Industrial IoT, and Enterprise sectors.

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20+ Years Experience
500+ POCs, Workshops, Demos, RFPs & Pilots
12+ Certifications

About Me

I am a technical advisor, professional leader, and solutions innovator with over 20 years of experience in the IT industry. I have acquired a deep understanding of technical and business challenges and opportunities in diverse verticals such as Telecommunications, Industrial, Airlines, Oil and Gas, Financial Services, and Public sector, with special focus and passion for the Media and Entertainment industry.

I work closely with customers and lead cross-functional initiatives to plan, design, and implement solutions that drive organizational and business value, employing suitable technology trends including cloud computing, business process management, service-oriented and event-driven architecture, GenAI, AI/ML, microservices architecture, industrial digital twins, and IoT solutions.

As a seasoned presenter and speaker, I have delivered high-impact presentations at major industry events and C-level executive forums, effectively communicating complex technical concepts to diverse audiences and driving strategic technology adoption across the region.

Location: Dubai, U.A.E.
Email: alaamhts@hotmail.com
LinkedIn: View Profile
Languages: Arabic (Native), English (Fluent)

Professional Experience

Senior Solution Architect

Amazon Web Services (AWS) November 2020 - Present Dubai, U.A.E.
  • C-level trusted advisor helping customers plan, design, and execute their cloud-based vision
  • Focused on enterprise customers, especially big media & entertainment streaming platforms (MBC/Shahid, StarzPlay, OSN, Anghami, SkyNews, WatchIt)
  • Assist customers in adopting new cloud technologies in AI/GenAI, serverless computing, event-driven architecture, hybrid cloud, security and networking
  • Augment partner network capabilities by enabling System Integrators (SIs) and Independent Software Vendors (ISVs) in the Media & Entertainment industry
  • Optimize cloud operations by driving adoption of architectural best practices for resiliency, scalability, reliability, cost efficiency and operational excellence

Senior Staff Solution Architect

General Electric (GE) September 2016 - October 2020 Dubai, U.A.E.
  • Led team in inception of AI/ML based P&L for IoT in Aluminum industry, including designing, costing, positioning, GTM planning and deploying innovative solutions
  • Developed advanced AI/ML models for Aluminum Smelters targeting process optimization, asset failure prediction, and energy/raw material consumption reduction
  • Led expansion of GE's cloud-based industrial IoT platform (PREDIX) through application of industrial Digital Twins, Asset Performance Management, and industrial process analytics
  • Enabled full digitization of industrial customers bringing them closer to Industry 4.0 spectrum

Senior Presales - MENA

TIBCO Software Inc. November 2013 - July 2016 Dubai, U.A.E.
  • Positioned, demonstrated, architected, and presented TIBCO Middleware and SOA Solutions to customers in Middle East and North Africa
  • Collaborated with System Integrators and ISV partners to deliver comprehensive solutions to enterprise customers
  • Focused on Integration Automation (SOA), Business Process Management (BPM), and API Management
  • Worked with AMX BusinessWorks, AMX BPM, TIBCO RV, TIBCO EMS, Tibco Spotfire, AMX Service Grid, TIBCO Hawk, Policy Director, and TIBCO Business Events

Principal Presales Technology Consultant & Presales Manager

Oracle Systems Ltd. January 2008 - November 2013 Amman, Jordan
  • Conducted POCs, demos, designed solutions, responded to RFPs, enabled partners, and presented at marketing events
  • Enabled and trained System Integrators (SIs) and ISV partners across the region on Oracle Middleware solutions
  • Managed presales team covering East Central Europe, Middle East and Africa based in Jordan as center of excellence
  • Led SWAT presales team for Middleware and systems integration in the region
  • Specialized in Oracle SOA Suite, Oracle BPM Suite and Oracle WebLogic Application Server

Quality Assurance Specialist

Arab Bank Plc. April 2006 - January 2008 Amman, Jordan
  • Developed and pushed adoption of customized SDLC process for Arab Bank
  • Defined policies, procedures, KPIs, and automated QA processes using IBM Rational tools
  • Audited and reported on quality adherence of systems developed in-house or outsourced

Software Engineering Consultant & Training Instructor

Method Technologies April 2005 - April 2006 Amman, Jordan
  • Adopted IBM RUP as base for software development lifecycle best practices
  • Automated SDLC processes through IBM Rational Tools (ClearQuest, ClearCase, Test Manager, RequisitePro, Rational Rose)
  • Trained software engineers and professionals on building SDLC processes and utilizing IBM Rational tools

Technical Expertise

Cloud Computing & AWS

AWS EC2 AWS RDS AWS Lambda AWS Outposts Serverless Security Analytics Storage EDA Hybrid Cloud Microservices

AI/ML & GenAI

Amazon SageMaker Amazon Bedrock Bedrock Agents LLMs & Multi Modal FMs RAG Prompt Engineering

Media Streaming

AWS Elemental MediaPackage AWS Elemental MediaConnect AWS Elemental MediaConvert AWS Elemental MediaLive AWS Elemental MediaTailor CDN

Systems Integration & Middleware

Oracle SOA Suite TIBCO WebLogic

Business Process Management

ARIS Oracle BPM Suite TIBCO AMX BPM

Analytics & BI

Spotfire MDM QuickSight RedShift

Industrial IoT & Digital Twins

GE PREDIX Asset Performance Management Meridium

Databases

Oracle DB2 PostgreSQL MySQL SQL Server

Key Achievements

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Innovation Leadership

Delivered over 500+ POCs, workshops, demonstrations, RFPs, and pilots across Middleware, Cloud Computing, SDLC, AI/ML, Business Process Management, IIoT, and GenAI to major enterprise customers including Bank Sohar, Bank Audi, ADCB, FAB, MBC, RTA, DEWA, STARZPLAY, Aramco, ADNOC, Emirates Airlines, Qatar Airways, Etisalat, DU, STC, and Mobily.

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Media & Entertainment Excellence

Recognized as the main resource for Media and Entertainment (M&E) industry with sub-focus on GenAI. Developed and implemented region-wide growth plan for M&E industry, tackling latest trends, mapping solutions and defining playbooks. Augmented partner network and their capabilities in the industry by enabling System Integrators and ISVs. Successfully led multiple initiatives in Media streaming domain for MBC, Skynews Arabia, Anghami, OSN, STARZPLAY, positively affecting millions of live and VoD viewers.

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Industrial IoT Pioneer

Served as principal architect of industrial process analytics optimization unit in GE Digital. Established complete Aluminum Smelter P&L business, designing and implementing first-of-its-kind Smelter Digital Twin using cloud-based AI/ML models. Helped 3 different customers reduce energy consumption and carbon footprint, resulting in substantial cost savings.

Education

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Bachelor of Science in Computer Science

University of Jordan

October 2001 - June 2005

Comprehensive computer science education covering software engineering, algorithms, data structures, databases, networking, and systems architecture. Built strong foundation in programming and problem-solving that has driven 20+ years of successful IT career.

Certifications & Training

AWS

AWS Certified Solutions Architect - Professional

Amazon Web Services

AWS

AWS Certified AI Practitioner

Amazon Web Services

AWS

AWS Certified Solutions Architect - Associate

Amazon Web Services

AWS

AWS GenAI & AI/ML Ambassador

Amazon Web Services

AWS

AWS Edge Computing (Outpost) Specialist

Amazon Web Services

AWS

AWS Media Streaming Specialist

Amazon Web Services

TOGAF

TOGAF® 9 Certified

The Open Group

BPM

Certified Process Professional

CPP Level 1, 2, 3 - BP Group

IBM

IBM Certified Specialist

Rational Test Management and Robot

Get In Touch

I'm always interested in hearing about new opportunities, collaborations, or just connecting with fellow professionals in cloud computing, AI/ML, and digital transformation.

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Email

alaamhts@hotmail.com
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LinkedIn

Connect on LinkedIn
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Location

Dubai, United Arab Emirates